We Grow Pet Brands
We’re the creators of the Petzbe App - the largest online community for pet parents! Our years of experience connecting with and engaging pet parents is what inspired us to launch the Petzbe Agency, offering marketing and branding services tailored exclusively for pet companies. We know what speaks to pet parents - and how to turn that connection into results. With deep industry insight and expertise in marketing, social media, and content creation, we’re perfectly positioned to help your pet brand grow. Whether you're building a brand from the ground up or looking to expand with fresh, engaging ideas, we’re here to make it happen!
Portfolio
We've worked with a variety of national brands, delivering remarkable results! Check out some of the work we’ve done, as well as client reviews.
The Petzbe App
The Cutest Community on The Planet
Petzbe is a social media app & community where pet parents share their pets' lives from the perspective of the pet. As it turns out, people become very friendly, funny, and cute when they speak as their pets – our community is living proof of that! It’s the largest online pet community, with over 800,000 users. Petzbe has been featured in notable media outlets such as Good Morning America, The Wall Street Journal, WIRED, People Magazine, and more.
Petzbe Social Channels
In addition to our Petzbe app, we have 1.1M followers on Facebook and 26K on Instagram. Our adorable, fluffy SpokesDog and team member, Penelopii, has quite the fan base too — with 379K TikTok followers, 72M total TikTok impressions, 19M impressions on her top post, and 77K Instagram followers.
VetBilling
Branding, Marketing & Business Development
Background: Access to veterinary care is a pressing concern for many pet owners, exacerbated by limitations in pet insurance policies. Many veterinary clinics are hesitant to adopt new payment models due to concerns about administrative complexities, financial risks, and a lack of awareness.
The Petzbe Agency works with VetBilling to increase the adoption of their payment plans among veterinary clinics, with a special focus on educating them on how payment plans not only increase access to veterinary care but also enhance revenue and allow them to offer more advanced treatments. Pet parents play a crucial role in this mission, as they are the ones in need of these plans. With the help of pet parents, we together advocate for the industry to allow them to pay veterinary bills in manageable installments.
We completed a full rebrand, developed a new website, and created numerous materials supporting sales, training for veterinarians, and marketing materials. In this way, VetBilling is now able to present their services in a way that’s easier to understand, increasing their effectiveness. Together with VetBilling, we’re building a community of payment-friendly practices to protect the human-animal bond by eliminating economic euthanasia and owner surrenders.
“When VetBilling enlisted the Petzbe Agency for marketing and branding support, we were pleasantly surprised by their rapid grasp and alignment with our mission, vision, and values. Their team seamlessly integrated with ours, sharing our enthusiasm for mitigating cost barriers to veterinary care. They provided invaluable assistance with a range of projects, including brand refresh, logo revision, website overhaul, and updating client-facing materials for a modern aesthetic. Their digital marketing strategy notably enhanced followers and engagement across our social media platforms within weeks.
Having worked with various agencies before, we found the Petzbe Agency’s exceptional service and track record of exceeding expectations truly outstanding. Their consistent accessibility and responsiveness to our needs were remarkable – emails, messages, and calls were promptly and professionally addressed. Moreover, the team’s warmth and personable approach made collaboration a pleasure, always prioritizing our business’s needs. We wholeheartedly recommend their services to any business in search of a marketing and branding agency that truly excels.
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Cheeky
Branding & Website Development
Background: Cheeky, a team of ballistic designers creating durable dog toys for the most relentless chewers and tossers located, is set to launch in the U.S. market in Q2 2025.
The Petzbe Agency developed the full brand identity — copywriting, and tagline development to brand messaging that speaks directly to dog parents of power chewers.
We produced all product photography and video, with a focus on action shots that highlight the toys’ durability and strength in real-life play scenarios. These visual assets were optimized for both e-commerce and social media use.
Our team also designed and built the website and online shop.
We implemented a foundational SEO strategy, including keyword-rich copywriting, meta descriptions, alt text, and schema markup to improve search visibility. View here
“We reached out to Petzbe Agency for a complete overhaul of our branding and communication, and we can only recommend them! From the very beginning, Andrea perfectly understood our vision and needs while providing us with valuable insights.
Their responsiveness and professionalism were a real asset throughout the project. From designing our visual identity to managing our marketing materials, everything was handled with care and creativity. We are thrilled with the results and excited to see the impact of this work. A big thank you to Andrea for her support and dedication 😍””
Changdobels
Retention Program & Social Media Strategy
Background: Despite offering high-quality dog boarding and grooming services, and receiving excellent customer reviews, Changdobels encountered challenges in retaining customers and enhancing their online presence to attract new clients.
The Petzbe Agency did a re-brand, implemented a retention and loyalty program, and revamped the social strategy. This effort resulted in increased customer loyalty, more repeat bookings, and improved brand recognition. Today, Changdobels stands as one of the most sought-after dog boarding and grooming facilities in Sweden.
“Partnering with the Petzbe Agency has truly transformed our pet boarding, day-care, and grooming company. Their marketing expertise has been instrumental in boosting our business and online presence. From the beginning, it was evident that the Petzbe Agency was committed to understanding our brand and goals. They were responsive, proactive, and consistently went above and beyond to ensure our satisfaction. We highly recommend the Petzbe Agency to any pet-related business looking to enhance their brand in the digital space.
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Universal Studios
Pre-Launch Campaign - The Secret Life of Pets 2
We partnered with Universal Studios for the release of The Secret Life of Pets 2, creating a highly successful 4-week campaign on the Petzbe app, where we also featured them on our own Facebook and Instagram pages. The campaign included four themed challenges that captivated thousands of pet owners daily, resulting in significant engagement and widespread reach across our channels.
Campaign Reach
Total Reach: 15.4M
Total Impressions: 14.5M
3M (Instagram)
11M (Facebook)
475K (Petzbe App)
“Working with the Petzbe team on the campaign for The Secret Life of Pets 2 was an absolute pleasure. Their innovative approach to engaging pet owners through fun, themed challenges on their app and social channels created an exceptional level of community involvement. The engagement metrics were impressive, and they fostered a genuine connection with pet lovers that aligned perfectly with our movie’s message. The Petzbe team went above and beyond to ensure the campaign’s success, and we couldn’t be happier with the collaboration.”
Pretty Litter
Content & Social Media Strategy
Co-Founder Chelsea Rose Williams incorporation of organic, authentic content, coupled with clever and humorous copywriting became the foundation of Pretty Litter's successful marketing strategy that they continue to leverage today.
Pet Photography
With expertise in photography and videography, combined with our experience as dedicated pet parents to cats, dogs, and horses, we have the skills and insight to capture exceptional content that brings your brand to life.
Cats
Dogs
CitizenShipper for Pets
CitizenShipper needed to establish better trust with pet parents for their pet transportation services. We created emotional, engaging content, as well as educational explainer content through videos, copy, and infographics. This approach addressed concerns, highlighted safety and reliability, and provided clear information on the service.
“Working with Andrea and the Petzbe Agency was one of the best experiences we had collaborating with an external marketing agency. From asking all the right questions during orientation, to providing deliverables, making adjustments - everything felt very personalized, timely and exceeded our expectations. We look forward to working on more projects and branding campaigns in the future.”
Lend a Paw
Helping Animals In Need
We've raised almost $200,000 for animal rescues and causes through our Lend a Paw campaigns.
Surveys
We surveyed a smaller sample of our community and gathered over 1,000 responses. This allowed us to collect valuable insights for product feedback and development, as well as craft compelling messaging for marketing and sales.
Videos
Check out more videos here that we created to connect with pet parents.
Petzbe Instagram Posts
Salmon Breath Mints
For a Delicious Salmon Breath
Our limited edition Salmon Breath Mints were designed exclusively for the Petzbe community.
