Meet The Founders
We successfully built a community of over 750,000 pet parents, achieved a 4.8-star rating on the App Store, and gained significant traction across social media platforms. Throughout, we have maintained excellent user retention rates. But most importantly, we’re resilient—did you know that only 0.5% of apps succeed? In 2023, we launched the Petzbe Agency with a desire to share our expertise with fellow pet companies!
Andrea Nerep
As the founder of Petzbe, Andrea conceptualized and steered the development of the Petzbe app, crafted the brand and marketing strategy, and built a pet parent community with hundreds of thousands of users. Prior to Petzbe & the Petzbe Agency, she worked in various start-ups from their inception, developing communication and marketing strategies. She has an MSc in Public Relations and Corporate Communication from New York University, and a BSc in Marketing and Communication Design from Webster University. She is originally from Stockholm, Sweden, and has lived in NYC for the past 10 years. Andrea has a little Brussels Griffon, Angus, Co-CEO of Petzbe.
Chelsea williams
Chelsea has over 10 years of experience with content creation and social media. She joined Petzbe at an early stage & grew its audience remarkably! Prior to to Petzbe & the Petzbe Agency, she ran her own multi-media production company for several years, successfully orchestrating the entirety of the photography, design, branding, writing, producing, directing, shooting, editing and marketing for a large variety of clients and businesses. She’s the ultimate pet enthusiast with a full house of fur-ends—four dogs, six cats, two majestic horses, and two pint-sized mini horses!