The Petzbe App
The Cutest Community on The Planet
Petzbe is a social media app & community where pet parents share their pets' lives from the perspective of the pet. As it turns out, people become very friendly, funny, and cute when they speak as their pets – our community is living proof of that! It’s the largest online pet community, with over 800,000 users. Petzbe is what led us to create the Petzbe Agency, as we were eager to share our expertise on connecting pet parents with companies looking to grow in the pet industry.
User Statistics
Our app demonstrates strong user engagement metrics, with approximately 50% of users active monthly (MAU), 30% active weekly (WAU), and 25% active daily (DAU). These figures highlight a consistently engaged community.
User Demographics
Our audience primarily consists of users based in the USA (80%), with 75% identifying as female. The majority of our users, around 70%, are Millennials and Gen Z, making it a young and dynamic demographic.
Petzbe Social Channels
In addition to our Petzbe app, we have 1.1M followers on Facebook, 26K on Instagram, and 250K on TikTok.
Penelopii Has Gone Viral on TikTok
Our Petzbe SpokesDog and team member Penelopii has 250K Followers, 7M Likes & Top Post with 19M views.
The Secret Life of Pets 2
Pre-Launch Campaign
We partnered with Universal Studios for the release of The Secret Life of Pets 2, creating a highly successful 4-week campaign on the Petzbe app, where we also featured them on our own Facebook and Instagram pages. The campaign included four themed challenges that captivated thousands of pet owners daily, resulting in significant engagement and widespread reach across our channels.
Campaign Reach
Reach: 2.2M
Impressions: 3M
Post Engagement: 52K
Video Views: 210K
Reach: 13.2M
Video Views: 2.5M
Post Engagement: 350K
Link Clicks: 110K
Petzbe App
User Posts Related to Campaign: 3.5K
Engagement (sniffs, licks & comments): 150K
In-App Banners
The banner is the first thing users see when they open the app. It can be either a photo or a video. Banners are clickable and can lead to a specific post within the app or an external source, such as a website or other content. Below is an example of one of the banners we had for The Secret Life of Pets 2.
In-App Challenges
We create themed challenges for our community to participate in. Below is an example of something we did for The Secret Life of Pets 2: "Which Secret Life of Pets character are you?" We also provided stickers of the characters that users could apply to their photos based on the outcome.
Social Channels
We can promote your brand on our social channels, either by bringing users into the app to engage with it there or directing them straight to your site. Below are a few examples of what we did for The Secret Life of Pets 2.
“Working with the Petzbe team on the campaign for The Secret Life of Pets 2 was an absolute pleasure. Their innovative approach to engaging pet owners through fun, themed challenges on their app and social channels created an exceptional level of community involvement. The engagement metrics were impressive, and they fostered a genuine connection with pet lovers that aligned perfectly with our movie’s message. The Petzbe team went above and beyond to ensure the campaign’s success, and we couldn’t be happier with the collaboration.
Oriane Barioz Charlier, Theatrical Marketing Manager, NBC Universal
”
Other
Newsletter
Our newsletter often promotes activities in the app to stay connected with our community. We allow ad spaces in the newsletter, but it must be written from the perspective of a pet. Typically, it’s sent from our CEO—our incredibly handsome little Brussels Griffon CEO, Angus.
Lend a Paw
Join our Lend a Paw campaign to help animals in need. We've raised almost $200,000 for animal rescues and causes.
Surveys
We surveyed a smaller sample of our community and gathered over 1,000 responses. This allowed us to collect valuable insights for product feedback and development, as well as craft compelling messaging for marketing and sales.